At Good Samaritan Awards, we believe true impact happens when powerful voices use their platforms to bring awareness to important causes, and that is exactly what the NFL is doing with its Crucial Catch campaign.
How the NFL Turned Pink into a Bigger Purpose
When the NFL first started its breast cancer awareness efforts in 2009, it was easy to spot the change. Players wore pink gloves, shoes, towels, and more during games throughout October. It was powerful to see these tough athletes showing support for something so personal and emotional. It helped fans connect with the cause in a new way.
But over time, the league started listening to fans and players who were affected by other types of cancer too. One moment that really stood out was when NFL player Devon Still shared the story of his young daughter, Leah, who was battling a rare form of childhood cancer. He asked the league to expand the campaign to include all types of cancer, and to their credit, they listened.
By 2017, the Crucial Catch campaign had transformed. The pink was still there, but now it was joined by other colors that represented different types of cancer. The campaign became more inclusive, more meaningful, and more personal for the teams and fans who wanted to support causes close to their hearts.
Turning Awareness into Action
What I love most about Crucial Catch is that it is not just for show. The NFL puts money and effort into supporting the cause. They raise funds through special gear and merchandise, and the proceeds go to organizations like the American Cancer Society. This money helps provide cancer screenings, education, and care for people who might not otherwise get it.
They also work directly with community groups like CanCare and provide grants to health centers. These grants help people get early screenings, which can catch cancer before it spreads. That kind of work makes a real difference in people’s lives.
Each October, fans still see players wearing special gear and supporting the campaign. But now, each team can choose which type of cancer they want to highlight. Some still choose breast cancer, while others focus on prostate cancer, childhood cancer, or something else. This makes the campaign feel more personal and powerful, and it helps raise awareness for many kinds of cancer.
Devon Still said it best when he pointed out that this change shows the league is listening. That means a lot, especially to families who are going through tough times.